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My CV

Achievements and Experience

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Vice President of Programs, Events & Client Experience
Senior Director of Operational Excellence
Director of Programs

March 2015 - June 2026

  • BTI is a transformational education company serving 3,000+ clients per year — five divisions, three Director-level reports.

  • Founded and built BTI's first Programs department — growing it from a team of one into a 50-person, multi-division operation that delivers world-class results with minimal oversight.

  • Led BTI's pivot from in-person to virtual in under 60 days at the onset of COVID-19 with zero revenue interruption — full show-production infrastructure stood up from zero, scaling to 4,000+ virtual attendees.

  • Led full budget rebuild and COGS analysis across five divisions — pinpointing waste, retiring deliverables that were fiscally ineffective, and realigning spend to maximize margin without diminishing client experience.

  • Designed, built, and launched the BTI Online Training Center — a robust evergreen system for training and certifying coaches — 500+ annual active certifications, 4,000+ coaches certified across 50+ countries — while maintaining world-class NPS across every program.

  • Named Leader of the Year twice (2021 & 2023) — recognized by company founders for a distinctive talent for hiring and developing leaders, and delivering operationally efficient outcomes.

  • Masterminded strategy with company founders and creative leaders — vetting new initiatives for viability and channeling team energy into one or two wildly important goals at a time.

  • Drove 13% year-over-year attendance growth and launched six net-new events in a single year across the live and virtual portfolio.

  • Created flagship products from vision to delivery — 8 Spiritual Secrets for Multiplying Your Money (co-developed curriculum, visioned production, built the comprehensive product; 24,000+ units, $10M+ revenue), Unlocking Time, the Power Of series, and the DreamBuilder 2.0 redesign.

  • Championed AI adoption across operations — Google AI Professional Certificate, consulting team on BTI's AI tool launch and content intelligence initiative, active daily practitioner building AI-integrated workflows.

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Market Transition Director
Area Sales Director
Campus Director
Campus Manager

April 2009 - March 2015

  • ·Delivered 103–106% of sales targets three years running (Washington DC/Northern Virginia 2012; Northern California 2013–Q1 2014) — named MVP of both the California Region and Western Territory in 2013.

  • Led a team of four business developers carrying a $4M+ quota, driving 16% lead growth; negotiated new university partnerships (Cal Alumni Association, Cal Career Center, Aggie Athletics, ASUC) and helped secure institutional sales with UC Davis, Berkeley Extension, and Cal State East Bay.

  • Spearheaded the task force behind "The Path to Graduate School," a nationwide presentation series, and transitioned the Berkeley, San Francisco, and College Station markets to new leadership.

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Program Manager

May 2007 - April 2009

Coordinate Experiential Marketing campaigns for national products: Chick-Fil-A, Jolt Energy, Bob's Stores

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